POP Displays from Pioneer Packaging

Point of Purchase Displays Can Make or Break Sales

Corrugated POP displays are widely used at trade shows and in retail stores to convey branding messages, influence customers, and sell products and services. An eye catching POP display attracts attention as well as conserves space. In many applications, point of purchase displays need to be durable, modular, easily movable, and multi functional – not an easy list of design demands.

In a down market such as we are experiencing now, trade show exhibitors and retail merchandisers are caught in a difficult bind – how is it possible to increase sales with dwindling budgets for marketing and sales support? Redesigning POP displays in these conditions may seem like a low priority, but a display that “pops” makes the difference between mediocre sales and strong sales.

If a trade show display looks as though it were designed in 1980, potential customers will keep walking. Even if you offer the best quality in your industry, you visually convey the message that your company is old fashioned, with out of date products and out of step with the market. In today’s business environment, where innovation is so highly valued, such a branding message is not only ineffective, but potentially destructive.

For retail displays, creative design is more important still. It is no easy task to capture the attention of shoppers in a grocery store, hardware store, electronics store – you name it. POP display and graphic designs – as well as the products themselves – have become more sophisticated and innovative. A bland design runs the risk of being virtually invisible in today’s retail store.

Our corrugated packaging designers use state of the art CAD/CAM equipment and a wealth of practical experience to help you create POP and floor displays that attract attention – and sales. We will work with you to understand your sales challenges, your product, display, and logistical requirements, and then provide quick turnaround on prototypes. Our design team has learned how to balance creative design with cost effectiveness – we believe effective POP displays must be affordable and practical as well as pleasing to the eye.

If it’s been a while since you reevaluated your display designs, consider giving us an opportunity to take a look. A small investment in time could lead to a significant improvement in bottom line results.

POP Displays, Packaging Materials, Packaging Equipment, Cost Management